Branding System Redesign for Packaging Design college class. Re-imagining Warby Parker's brand to be more sophisticated and targeted at an older audience as opposed to their current audience of Millennials. 

Inspiration taken from the aesthetic of Ivy League schools as well as the British golf and racing aesthetic.

Posed with sunglasses from Warby Parker and tote bag from London Review of Books.

Below are the PDFs of the prints for this project. Custom crop and fold marks were used in order to be as precise as possible when fitting the prints to the existing Warby Parker box.